Qurat ul Ain.

Writer. Strategist. Thinker. Supply Chain.

Real Talk

  • Storytelling in SCM: Yes, It’s Possible (And Necessary)

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    6 min read

    In my early days learning supply chain, I thought a good presentation meant covering everything. So I built 16-slide decks — filled with clean visuals, sleek-frameworks, KPIs, forecasts — all the “right” details. But somewhere in the middle of all that data… the message got lost. Despite all the effort, the questions kept coming:“What does […]

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  • What I Wish I Knew Before Starting a Master’s in Supply Chain Management

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    8 min read

    If you’re someone — like I was — coming from a marketing or business background, you might think SCM is all mechanics. But it’s actually a mindset. A system of cause and effect. A game of what-if and what-next. This post is everything I wish I knew when I first stepped into this world.

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