Professional Summary

Core Subjects studied so far;

• Strategic Supply Chain Management by Dr. Imran Bashir Dar¹
• Logistics and Distribution Management by Dr. Babar Masood Raja ²
• Supply Chain Finance by Mr. Zafar Akhtar
• Demand Planning and Forecasting by Dr Sadia Hanif
• Quality Management in Supply Chains by Dr Waqar Akbar

• I collaborated with Dr. Abdul Zahid Khan (Associate Professor, Chairman Department of Technology and Project Management) to present 8 insightful lectures on B2B Blog Content Strategy & SEO Content Writing as a CSR Project.
• Developed and delivered a comprehensive SEO Content Writing course for Summers 2020 and 2022 Batch at Digital Skills Hub, BIC, IIUI.

I took part in CEATS Contest (2017) and secured 1st position (Gold Medal)

I worked closely with SEO Specialist to write well-researched, search-optimized content that met brand stands.

I created SEO-informed content strategist and conducted SEO-analysis of clients including Choice Insurance, Aimed, Ellinic Beauty

In 2023, I completed this advanced SEO training to sharpen my understanding of how search engines evaluate and rank content. I learned how to conduct keyword research, optimize pages for on-page SEO, build backlinks, and analyze performance through SEO analytics tools. This course gave me a solid framework for improving organic visibility — not just for clients, but also for my own ideas.

This course helped me fine-tune the emotional and structural elements of blog writing. I explored the psychology of shareable content — why people pass certain ideas forward — and learned how to structure posts in ways that naturally attract attention and engagement. It reshaped how I write when my goal isn’t just ranking, but resonance.

In this course, I dove deep into content marketing strategy — especially around aligning content with the buyer’s journey. From ideation to distribution, I learned how to craft content that’s not only informative, but persuasive and conversion-focused. It was particularly useful for bridging the gap between marketing and measurable results.

This wasn’t just a course — it was a full reset on how I approached writing. I revisited fundamentals like structure, tone, and clarity while also exploring different writing styles. Whether it’s writing for instruction, storytelling, or strategy, this course helped me develop a more flexible and thoughtful writing voice.

I’m fascinated by how timeless wisdom meets present-day realities. I often reflect on how Qur’anic principles relate to ethical decision-making, leadership, sustainability, and everyday life. This interest keeps me grounded while also challenging me to see familiar things in new ways

Whether it’s an investigative piece on global trade, a personal essay, or a historical biography, I’m drawn to writing that teaches and moves. Reading helps me stay intellectually sharp — and often, I find surprising links between what I read and the work I do in strategy, systems, or human behavior.

I genuinely enjoy long, meaningful conversations — the kind that make you rethink your assumptions. Topics like history, belief systems, and societal change often come up, and they remind me that growth isn’t just professional — it’s personal, and often shared.

From tea-making to quiet reflection, I find beauty in small, intentional moments. It’s a reminder that pace isn’t the same as progress — and some of the best ideas come when you pause to just be.